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Welcome to the Innovation Ads Enrollment Management Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. We are interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education.

How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention -- all on a performance basis?

Find out now with Innovation Ads.

Distance Learning

Online Education Is Evolving

Jonathan Lekstutis
November 23, 2007

As online learning continues to grow and more and more students are making the choice to get their college degrees online, educators are searching for more ways to make the experience more enjoyable. During the fall 2006 term, about 3.5 million students took at least one online course, according to the Sloan Consortium report “Online Nation: Five Years of Growth in Online Learning.” And although they did it because they wanted a college degree, that aspiration alone might not carry them to completion.

Distance Education Needs Close-At-Hand Management

Distance Learning Leadership Not To Be Overshadowed by Technological Success,

Says Dr. Darcy Walsh Hardy

Angela Januzzi
August 10, 2007

At the recent 23rd annual Conference on Distance Teaching and Learning, held in Madison Wisconsin, Thursday’s keynote speaker was Dr. Darcy Walsh Hardy. As Assistant Vice Chancellor for Academic Affairs and Executive Director of the University of Texas System TeleCampus, Dr. Hardy hit on a highly relevant—but often overlooked—issue in the administration of distance learning: “Leadership Counts…And Adds More than Numbers.”

Increasing Enrollment in Distance Education Programs

 

Why Distance Education Enrollment is Growing 

May 19, 2007 

I recently came across an article by the Sloan Consortium which estimated that there were about 3.2 million students enrolled in at least one online course during the fall semester of 2005.   What prompted these 3.2 million people to choose the courses that they enrolled in?  For most working professionals, time is a commodity and being able to take online courses at their convenience is very appealing.  The convenience and flexibility offered by online education is a major deciding factor for most consumers of online education.   But how do online schools decide what courses to offer?  Do they base their decisions on market trends?  If so, what kind of market research were they looking at?  Are they only interested in just offering online versions of traditional courses or are they look to improve student learning as a way of gaining a competitive advantage?   

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