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Welcome to the Innovation Ads Enrollment Management Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. We are interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education.

How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention -- all on a performance basis?

Find out now with Innovation Ads.

Enrollment Management 101: International Enrollment

Emily Genao
November 8th, 2007

A recent survey painted a mixed picture of international student enrollment in graduate schools. On the one hand, total international enrollment has seen its biggest increase in the last five years, jumping seven percent from 2006 to 2007. This compares to the one percent increase seen just one year prior. On the other hand however, the rate of growth for first-time enrollment has slowed down considerably. This parallels the decrease in admissions offers for international students as well. Yet this is not the total story either. The survey also showed that universities with smaller international enrollments saw the largest increases, when compared to universities who typically have large international enrollments.

Colleges Supporting Low-Income Students

Emily Genao

November 6th, 2007

In the wake of the recent controversy over student loans, leaders of 19 state university systems are spearheading efforts to make higher education more affordable to students coming from low-income families. The new initiative, Access to Success, will monitor improvement in college attendance and graduation rates among low-income students. Access to Success will have similar goals to the initiative for enhanced college rankings: more transparency, more dissemination of information.

Protecting Student Information

Emily Genao

November 1st, 2007 

Colleges and universities across the country are taking steps in order to make their campuses safer for their students. But are they being fully protected? There have still been attacks on students, but of a different kind. Recently, many universities have been victims of data piracy, where student information has been stolen via hacking or just through the simple theft of university equipment. This raises many questions, including “Why is valuable student information so vulnerable?” and “What are schools doing in order to enhance security systems to prevent data breaches?”

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