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Welcome to the Innovation Ads Enrollment Management Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. We are interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education.

How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention -- all on a performance basis?

Find out now with Innovation Ads.

House Education Committee Passes Higher-Education Bill

Jonathan Lekstutis

November 16, 2007

After vigorous debate, the U.S House of Representatives education committee voted unanimously to push through an education bill that would set federal higher-education policy over the next five years. The bill, which renews the Higher Education Act, now goes to a floor vote in the House and then to a conference with the Senate. The Senate passed its edition of the legislation in August.

House of Representatives Hammering Out Higher-Education Bill

Jonathan Lekstutis
November 15, 2007

The U.S House of Representatives is working on legislation that will dictate higher education policy for the next five years. Among the main issues the House of Representatives is working on is the increase in new grant programs and the increasing cost of tuition. Colleges are coming under scrutiny for the rising costs of education and lawmakers are beginning to look for ways to curb the rising cost of attending college.

Schools Look For New Ways to Attract Corporate Clients

Jonathan Lekstutis
November 14, 2007

The 2006 State of the Industry Report by the American Society for Training and Development (ASTD) shows that U.S employers spend approximately $109 Billion annually on employee learning and development. Out of those dollars the report states that $29.5 billion is spent on outside sources such as consultants and university contract education programs.

 

With so much money being spent by companies to improve their workforce educational institutions are revamping their programs to try to attract corporate dollars. Schools are altering their programs and changing traditional college courses to meet the needs of these corporations. Leaving past practices behind, universities are partnering with companies. As a result they are trying to deliver solid tangible results that corporations can observe.

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