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Welcome to the Innovation Ads Enrollment Management Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. We are interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education.

How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention -- all on a performance basis?

Find out now with Innovation Ads.

Advertisers Meet the Educators: An Unlikely Partnership has Arisen and Proven Itself

October 27, 2006

Patrick Sutton

Higher education enrollment is changing due to distance learning via the internet. It may be difficult to ascertain just how many people are choosing to study on-line rather than attend traditional universities, but at the Eduventures conference in Boston in mid-October, an interesting figure was cited: by 2008 1 in 10 college students will be an e-learner.

Aside from the experiential differences between brick-and-mortar and e-classrooms, many other issues are worth considering. For instance, in March of this year Congress passed a law that eliminated the requirement that colleges offer at least half their courses in a physical classroom in order to receive federal student aid. In addition, according to a study by the Alfred P. Sloan Foundation, approximately 65% of all universities that offer traditional graduate classes also offer online graduate classes. There are many trends in online education, and universities are approaching distance learning in a variety of ways. There is one constant though—it is cheaper to run an e-classroom than a brick-and-mortar classroom: universities looking to maximize profit margins now have a way to do so.

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