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The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. We are interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education.

How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention -- all on a performance basis?

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How to Rank the Quality of Online Colleges and Universites

Online Education Database Releases Online College Rankings

Patrick Sutton
March 1, 2007

Yesterday, an internet portal released a document that ranks online colleges. The colleges and universities were rated according to eight metrics: Acceptance Rate, Financial Aid, Graduation Rate, Peer Web Citations, Retention Rate, Scholarly Citations, Student-Faculty Ratio, and Years Accredited.

Bowen's Goals for Students (1977)

Cognitive learning
Emotional and moral development

Practical competence

Direct satisfactions and enjoyments from college education
Avoidance of negative outcomes for individual students
Goals for Society

Advancement of knowledge

Discovery and encouragement of talent
Advancement of Social welfare
Avoidance of negative outcomes for society

Online learning has experienced a tremendous amount of growth in the past 3 years, and numerous estimates state that 1 in 10 undergraduate students will be an “e-learner” by 2008.

The sudden and dramatic success of online learning has only intensified the debate regarding the "quality" of an online education.

In order to provide some sort of logical means for measuring the “quality” of an online degree, the new portal has taken measures to rate the quality of online colleges and universities.

Interestingly enough, until now, the “quality” of an education has been somewhat of a philosophical debate. In 1977 Howard Bowen attempted to create a comprehensive means for measuring the value of an education in his publication “Investment and Learning: The Individual and Social Value of American Higher Education."

In terms of measuring the academic value of an online learning program, we’ve seen in previous postings that more public university systems are adopting a “performance based funding” model that allocates money based on the success of programs or initiatives. For this reason, as different states seek to increase economic competitiveness by producing a better-educated population, it is important for state university systems to measure the quality the education that an individual will receive; because the question will be raised—“Should I dedicate money to the online institution, or the brick and mortar institution?”

In terms of measuring the economic benefits for the college or university, it is quite clear that the virtual classroom offers a better Return On Investment.

In any case, it will be very interesting to see how online learning evolves and changes as it gains more and more momentum.

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Sources-

BOWEN, HOWARD. 1977. Investment in Learning: The Individual and Social Value of American Higher Education. San Francisco: Jossey-Bass.

http://odb.org/rankings

New Markers for ranking Online Education

Acceptance Rate
Financial Aid

Graduation Rate

Peer Web Citations
Retention Rate
Scholarly Citations

Student-Faculty ratio

Years Accredited
 
 
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