How does the quality of university marketing decrease over time? How does the campaign affect the university that launches it?

This question is specifically dedicated to the education "marketing" industry. It seems obvious to me that too much of anything is nauseating. Why should university advertising be any different? No one likes university spam. Any university with an over-zealous advertising campaign risks throwing the entire operation out of balance. The back-end (business) and the front end (education) of any university need to be synchronized and working in unison--even if the two sides don't see eye to eye. For example, a successful advertising campaign may increase student enrollments to such an extent that there are not enough professors to address increased demand. It seems to me that universities shouldn't aggressively pursue advertising campaigns for 2 reasons: 1 It is bad to bombard the consumer with images: 2 the front-end operations of the university may not be able to handle the increased demand. So yes, not only does the quality of the education marketing campaign decrease over time, but it has the potential to decrease the quality of the institution the campaign represents What do you think? Want to learn more about Enrollment Management? Click here to sign up for the Innovation Ads Enrollment Management Whitepaper.