Innovation Ads Launches the Proprietary Technology 'PSyC' to Reduce Enrollment Management Costs of Colleges and Universities

Patrick Sutton

    NEW YORK, March 14 -- On March 13, 2007, www.innovationads.com/pr, a Comprehensive Enrollment Management Solutions provider for colleges and universities, announced the release of "PSyC", the Prospective Student Conversion System. PSyC is a unique feature that enables colleges and universities to drive down cost per enrollment by optimizing direct response marketing campaigns in a real-time environment.

    "PSyC is an exiting feature that combines our lead generation capacities with The Academic Advising Center (TAAC), a contact center that we developed in order to improve the follow-up marketing process," said Iain Grae, President of www.innovationads.com/pr. "PSyC enables us to adjust media planning and buying activities according to the student response that is generated by each marketing campaign; providing the first dynamic solution to lowering cost-per-starts by eliminating marketing waste."

    How does PSyC work?

    - Marketing materials are distributed across multiple channels.

    - In response to the materials, prospective students call TAAC or fill out a form online.

    - To facilitate successful outbound phone calls, the proprietary technology feeds critical information regarding the advertisement(s) that initiated the prospective students interest.

    - Following each inbound or outbound phone call, the Academic Advisors enter information regarding the interest level of the prospective student into PSyC; PSyC then engages its advanced response recognition filter, categorizing and analyzing the data to determine the next appropriate steps.

    - As a unique proprietary technology, PSyC was designed with advanced

      analytics capacities. PSyC immediately informs media planning and buying

      teams which campaigns need more allocation, and which need to be cut.

"We're excited to add real-time optimization to our multi-channel direct response marketing," said Michael Lastoria, CEO of www.innovationads.com/pr. "The optimization that our proprietary technology offers is a critical feature that improves campaign performance, and it will ensure that Innovationads.com/pr stays well ahead of the curve in this highly competitive industry.”