Target Student Profiling &
Competitive Education Pricing Analysis

Patrick Sutton

May 3, 2007

In the past few weeks we’ve seen a number of clients express concern regarding the value of Enrollment Management Consulting prior to initiating a Direct Response Enrollment Marketing campaign.

Best Practices In Education Lead Generation

Patrick Sutton

April 5, 2007

Advertisers have been making money by generating and selling education leads for quite a while. Some advertising agencies seek to have the consumer relinquish his information by "incentivizing" him. While "incentivizing" consumers may be a good way to capture information, it is not well suited to academia, as most schools do not want to be associated with questionable marketing practices.

Below is a simple diagram that shows the process of how an advertising agency captures consumer information by using material incentives:  

Lead Quality, Lead Conversion,
Follow-Up Marketing, & Student Retention

Patrick sutton

April 3, 2007

As colleges and universities are tasked with creating more enrollments and reducing costs, these institutions look for ways to market to more students while incurring less cost. One technique that some schools have been employing for some time now is buying "leads". A lead is simply a form that an individual fills out online--it may contain information like first name last name, address, etc. Many businesses exist that can provide this type of consumer information that fits within the target age group specified by the school.