Welcome to the Innovation Ads Enrollment Management Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. We are interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education.

How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention -- all on a performance basis?

Find out now with Innovation Ads.

Enrollment Management

Supreme Court Ruling Against Race-Based School Assignments

Supreme Court Rejects Race-Based School Assignment Process

Angela Januzzi

June 28, 2007

 
In a divided 5-4 ruling today, the Supreme Court rejected the use of race as a determining factor in the admissions processes of school boards in Seattle,Washington and Louisville, Kentucky. Though the 2003 ruling concerning the University of Michigan’s enrollment decided race could be a deciding factor in college admissions, the ruling today stated that affirmative action could not be used as a determinant in assigning children to public schools.

Antioch College To Close

Antioch's Closing Is Lesson for Enrollment Management

Angela Januzzi

June 26, 2007

Once boasting one of the most infamously rebellious campuses in the country, Antioch College in Yellow Springs, Ohio, will close its doors temporarily starting July, 2008. The financial failure of the school is blamed on several contributing factors:

*A small endowment of alumni contributions and gifts.

*Dwindling enrollment. Only 330 students are enrolled for Fall 2007, versus 557 in just 1997. In the 1960s, the school held over 2,000 students.

Enrollment Management 101

The University Mission Vs. Economic Sustainability:

The Pros and Cons

Angela Januzzi

June 22, 2007


Today one of the greatest challenges in strategic planning for an institution of higher learning is the struggle that has developed between the “Mission Statement” and “Economic Sustainability”. In the former, management priorities and actions are guided by an adherence to the school’s characteristic values and ideals. In the latter, a school may alter its traditional goals and frequently adapt its curriculum, infrastructure and procedures, in hopes of better meeting market demands.

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