Welcome to the Innovation Ads Enrollment Management Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. We are interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education.

How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention -- all on a performance basis?

Find out now with Innovation Ads.

Enrollment Management

Enrollment Management 101

Considering The Non-Traditional Student:

Wayne State’s 'Department of Interdisciplinary Studies' Is A Case Study

Angela Januzzi

August 31, 2007 

Enrollment Management 101

“Course Shopping” Study Reinforces

Benefit of Enrolling Students by Program of Interest

Angela Januzzi

August 21, 2007 

Concerned about the stability of student success and it relationship to consistent course scheduling, a recent Texas law is placing limits on how frequently students are permitted to add or drop classes at the state’s public colleges. Incidentally, accompanying the law is the release of substantial study on student behavior.

Enrollment Management 101

Desperate for Higher Rankings,

Schools Deliberately Turn Down Applications

Angela Januzzi

August 17, 2007 

In the midst of the recent college rankings storm, in which 60 schools publicly refused to include themselves in US News & World Report’s annual top colleges list, the desperate tactics to improve schools’ rankings are being analyzed.

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