Welcome to the Innovation Ads Enrollment Management Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. We are interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education.

How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention -- all on a performance basis?

Find out now with Innovation Ads.

Enrollment Management

Enrollment Management 101: International Enrollment

Emily Genao
November 8th, 2007

A recent survey painted a mixed picture of international student enrollment in graduate schools. On the one hand, total international enrollment has seen its biggest increase in the last five years, jumping seven percent from 2006 to 2007. This compares to the one percent increase seen just one year prior. On the other hand however, the rate of growth for first-time enrollment has slowed down considerably. This parallels the decrease in admissions offers for international students as well. Yet this is not the total story either. The survey also showed that universities with smaller international enrollments saw the largest increases, when compared to universities who typically have large international enrollments.

Even With Increased Enrollment, Florida Community Colleges Suffer

Florida’s State School Budget Battle Rages Onward

Angela Januzzi

September 13, 2007 

Due to months of recent moves by Florida Governor Charlie Crist to decrease state financial support for public colleges and universities, it was not surprising when Florida community college funding was cut substantially last week.

Enrollment Management 101

Demand for Master’s Degrees Expands, and Schools Take Notice

Angela Januzzi

September 12, 2007 

For all the hype surrounding increased undergraduate applications these days, this fall semester is experiencing the highest-ever enrollment in master’s programs.  

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