Welcome to the Innovation Ads Enrollment Management Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. We are interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education.

How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention -- all on a performance basis?

Find out now with Innovation Ads.

Enrollment Management

Facebook Steps Into The College Game

Facebook, the popular social networking site, is stepping in the college game and trying to help students pick the college that is best for them. To accomplish this task, Facebook has designed an application called SkoolPool.

Some Private Schools Look To Expand Enrollment

Jonathan Lekstutis
November 21, 2007

Several elite academic institutions are considering expanding their enrollment. Admission deans at schools like Yale, Stanford, Princeton and Harvard are voicing regret over rejecting so many talented students. This movement is growing among the nations elite colleges and may lead to changes in the way these universities select their student body.

Schools Look For New Ways to Attract Corporate Clients

Jonathan Lekstutis
November 14, 2007

The 2006 State of the Industry Report by the American Society for Training and Development (ASTD) shows that U.S employers spend approximately $109 Billion annually on employee learning and development. Out of those dollars the report states that $29.5 billion is spent on outside sources such as consultants and university contract education programs.

 

With so much money being spent by companies to improve their workforce educational institutions are revamping their programs to try to attract corporate dollars. Schools are altering their programs and changing traditional college courses to meet the needs of these corporations. Leaving past practices behind, universities are partnering with companies. As a result they are trying to deliver solid tangible results that corporations can observe.

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