Enrollment Management
Applying to College Now Seen As Marketing Campaign
Marketing to universities isn't just a marketing expert's job anymore. A recent trend shows that students applying to selective universities are engaging in techniques more suited for billboards rather than academics. Students are turning to private coaches, specializing in "packaging" a particular student to create their own personal "brand". The notion of a student trying to make themselves stand out from the rest of the applicant pool is being taken to the next level. So who is to blame?
Minority Groups Sticking To Minority Serving Colleges
Undergraduate students who are part of minority groups are more and more attending universities that are classified as "minority serving", according to a U.S Education Department report released on Tuesday.
UC Discussing Ending Admission Guarantee
The University of California's long standing guarantee of acceptance for students achieving minimum grades and standardized test scores is in jeopardy. A plan to eliminate the admission procedure is being debated Tuesday by UC San Diego's faculty senate. The proposal would replace the guarantee with a pledge to look over each qualifying student's entire application.