Welcome to the Innovation Ads Enrollment Management Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. We are interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education.

How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention -- all on a performance basis?

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Education Resources

UNC Lending Solution More Controversial Than Intended

University of North Carolina Lays Down Own Rules About Lenders

 

Angela Januzzi

July 17, 2007

 

In the past few months, in the wake of the loan scandals surrounding set lending rates for certain schools, the Education Department proposed that colleges and universities who participate in the federal guaranteed loan program are to offer a minimum of three lenders to students. Individual schools, however, have begun imposing their own regulations.

Fighting Wave of Private Loans With A Little Bit of Discussion

Barnard Makes Moves Against Private Loan Trend

Angela Januzzi

July 16, 2007

 

College Board data released last year shows that students’ borrowing of private loans has increased annually by twenty-seven percent every year since 2000. Private loans now comprise twenty percent of student loan volume, when only a decade ago they comprised only four percent.

Schools Join To Create Common Website

Colleges and Universities Work to Develop Common Stats Formats

For Prospective Students

Angela Januzzi

July 6, 2007 

In a market of ever-growing college tuition costs, Secretary of Education Margaret Spellings has suggested that Congress work towards legislation that would create a financial aid costs. Rather than be legally bound to do so, however, associations representing many state universities, mid-sized universities, and colleges are working together to create such a format on a voluntary basis.

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