Lead Conversion: Increase Student Enrollment With Our Prospective Student Conversion System (PSyC) |
In addition to our lead generation capacities, we’ve created a unique lead conversion solution—the Prospective Student Conversion System(PSYC)—guarantees that your enrollment funnel is working as efficiently as possible. PSyC marries our lead generation capacities to our unique follow up marketing process. Once we’ve initiated marketing campaigns, and begun to generate student interest, our enrollment specialists that work in The Academic Advising Center (TAAC) initiate outbound phone calls to interested students, and field the inbound phone calls that marketing campaigns generate. The Enrollment Specialists help the prospective student to apply. In helping students to apply, our Enrollment Specialists gather important marketing information. They enter this critical feedback into our technological platform—Multi-channel INteractive marketing Database, or MIND—, which organizes and tracks the response that each marketing campaign generates. Once the information is in our system, our technology optimizes your campaign according to the response that each piece of marketing material generates. Our technology informs our Client Services Team which channels and campaigns are generating interested students, and which are not. Our client services team reacts to the success/failure of each phone call by boosting media allocation to successful campaigns/channels, and decreasing allocation to the channels that are not successful. The must exciting feature of PSYC is the Real Time Optimization that takes place. We’re able to reduce marketing costs because we immediately know which advertising campaigns work, and which don’t: we’re able to cut campaigns that don’t work, and boost campaigns that do work, in a real time manner. This removes a large portion of the “x-factor” from marketing to prospective students. | 