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Welcome to the Innovation Ads Enrollment Management Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. We are interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education.

How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention -- all on a performance basis?

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Colleges & Universities

Roger Williams University Rids Donor Name From Law School

After Use of Racial Slur, Papitto Name Retracted From Law School

Angela Januzzi

July 19, 2007 

Submitted by patrick.sutton on July 19, 2007 - 8:41am in

House Passes Student Aid Bill

House, After Senate, Passes Bill Cutting Lender Support

 

Angela Januzzi

July 12, 2007

 Three weeks after the Senate passed a set of measures which would cut government subsidies to loan companies, the House of Representatives also did the same. Supporters say the “budget reconciliation” bill, H.R. 2669, will allow the government to use the savings to instead increase federal grants to students. The majority of those supporting the bill were Democrats, but the criticisms of opposing Republicans questioned the extremeness of the subsidy cuts, along with the lack of money actually allocated to the grant programs taken from the $19million in savings.Major features of the legislation include:
  • An increase the maximum Pell Grant to $5,200 by 2001-12.
  • A cut in the interest rate on federally subsidized student loans in half, to 3.4 percent, by 2012-13.
  • A lifting of limits on how much an individual student can borrow from the federal loan programs, in hopes of decreasing borrowers’ dependence on private and usually more expensive loans.
  • The implementation of a new grant program for student teachers. (See the June 22nd, 2007 blog here.)
Despite the legislation’s success in both houses, however, the majority vote was not strong enough to avoid the threat of  a possible veto of the bill by President Bush. 

Submitted by patrick.sutton on July 12, 2007 - 9:13am in

Another Higher Education Conference Under Criticism

Corporations Pay at 'Sustainable Operations Summit' to Meet With University Officials

Angela Januzzi

July 10, 2007

In lieu of the National Association of Student Financial Aid Administrators’ decision to disallow lenders to be sponsors at their conferences, a new higher education conference has now come under fire. At the Sustainable Operations Summit in Albuquerque last month, a vendor could meet individually with 15 officials—for $18,500. Through private meetings with the higher administration members of universities, company representatives had as forum to network with the school officials who could potentially be their clients.

Submitted by patrick.sutton on July 10, 2007 - 9:30am in
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