User login
Navigation
Technorati Blog Search

Welcome to the Innovation Ads Enrollment Management Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. We are interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education.

How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention -- all on a performance basis?

Find out now with Innovation Ads.

Assessment Standards Still Being Debated

Jonathan Lekstutis
November 20, 2007

Colleges, universities, politicians and college associations are all debating on how educational institutions will report their progress and how much success their programs have had. With the Higher Education Act close to being passed into law, an effort has been made to create a national statement on student learning and assessment.

Many educators who are concerned with the issue have suggested that educational institutions take steps to gather evidence regarding the success of their students in meeting certain goals. They believe that evidence should be used to help compare different educational institutions. These educators strongly believe the task of evaluating colleges should rest with the colleges and universities.

On the other side, there are proponents who want the government to take a larger role in assessing colleges and universities. These people believe accreditors and outside institutions should measure the success of universities and how their programs are helping their students achieve success.
Copyright © 2010 Innovation Ads, Inc. All Rights Reserved.